StyleSpy with Katrina Szish

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December 12, 2007

BOT HITS THE SPOT

Being a fan of all things kid-like, kitschy and "kawaii" (Japanese for "cute") imagine my glee when I stumbled upon this all-natural, flavor-infused, nearly-nil calorie (40 for 12 ounces) bottled water.

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Meet "bot"!

Neither a guerilla marketing strategy from Nigo or Pharell, nor a blast of brilliance from Sanrio's hipster design team,  this quirky product is actually the practical brainchild of a clearly cool husband and wife team, Brian and Cricket Allen.  These parents from Princeton, New Jersey, simply wanted to create a healthy beverage that their twin daughters Emily and Lyla would enjoy drinking.

Little did they know (or maybe they did) that grown-ups like me would bound onto the bot bandwagon. 

Hydrating suddenly makes me happy.  In fact, I drink it so frequently that my Red Carpet Countdown training team is shocked when I'm not toting a berry-flavored, bunny-emblazoned bottle.

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Get your fix at Whole Foods Markets nationwide.  Visit botbeverages.com for more info, or just go straight to  botland for some super-kawaii animation and groovy tunes.

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So you're telling us you bot a lot of bot? :-->

And can't you see a college crew drinking this water now -- wearing T-shirts which say "I Row bot"?

Posted by: Superhair | December 20, 2007

My kids love bot! Great alternative to juice, and perfect for mommy, too!

Posted by: Katy | December 12, 2007

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