Get a Free YSL Bag on September 6th...and a Manifesto to Boot!
Calling all fashion-philes in New York, Paris, London, Milan, Tokyo and Hong Kong: Take to the streets on September 6th, and you might get a free YSL totebag.
Yves Saint Laurent designer Stefano Pilati's third "Manifesto" will be widely distributed on this day (over half a million copies), but for the first time, the first 5,000 passers-by in each city will score a limited edition cotton tote designed by Pilati.
Destined to replace the "I'm Not A Plastic Bag" grocery tote as the ultimate green-chic It-Bag (sorry, Anya), Pilati's Marxist approach to the dissemination of design turns the notion of luxury labels on its head -- an irony not lost on the designer, who chose to literally turn the YSL logo on its head.
What, you may ask, exactly is this Manifesto? Here's your answer, straight from the press release:
"This democratic revelation of Stefano Pilati’s fashion message for Yves Saint Laurent, coupled with a traditional print campaign, continues a multidimensional platform for communication that began two seasons ago, and simultaneously forwards a legacy of broadening the world of fashion and taking it to the street."
Shame on everyone out there who considers fashion mere frippery!
The Manifesto features Naomi Campbell decked out in the new Fall/Winter collection, shot by Inez van Lamsweerde and Vinoodh Matadin. A short behind-the-scenes film and the Manifesto images will debut exclusively on ysl.com on the same day.
Here, an exclusive sneak-peek of Naomi in action...
P.S.
For those of you in NYC, please be reminded (warned?) that the international fashion community will have descended upon our fair city for New York Fashion Week...those bags are going to go FAST. Hmmm, any guesses as to where those Manifestos will be distributed? Perhaps near Bryant Park??
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- Categories: Designers, Fashion News
omg all the blogs that told us they would be distributing the bags from 11am to 7pm were wrong. My friends and I went to the 71st & Madison YSL store and asked about the details of the promotion and they started giving it out since 9AM (!) and quickly ran out by 12pm or so. They gave it out to anyone on the streets as quickly as they could. We waited on line at the store and even the ppl in the front of the store didn't get a bag. You can see these bags on the window display and they are VERY cheaply made. It's so thin that you can see through the white version of the tote! I don't think they would fetch that much of a good price ebay... but then again, there are ppl who are slaves to fashion.
Posted by: C.Tow | September 06, 2008